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Mad Lands

Jonathan Gelbard

Director of Ecosystem Markets

Jonathan Gelbard, PhD. infuses Mad Agriculture with a unique combination of expertise in science, communication, and program development and management. He has more than 20 years of experience in collaborating with diverse partners on rangeland, pasture, and feed crop ecology and management projects that translate science into conservation, climate crisis, and sustainable agriculture solutions. Jonathan is passionate about incentivizing and enabling ranchers and farmers to participate in landscape conservation networks that protect and restore natural habitats and biodiversity, sequester carbon, reduce heat-trapping pollution, enhance resilience to the climate crisis, and generate other valuable benefits for farm businesses, rural communities, and society.

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